One of the reasons to develop and share content that you have developed for your niche marketing business is to develop into an expert in that niche. As an expert in your niche you will get a certain amount of respect, which creates more traffic due to your perceived expertise. But, if you want to become an authority you must start at the beginning. Here are 6 killer tactics for becoming an authority in your niche marketing business…
1) Blog Continually
Shoot for blogging on your own website at the solusikonstruksi very least twenty times per month. Blog about much focused topics, starting from a beginner’s standpoint and working your way up over the next year to a more advanced point of view. Guest blog strategically on websites that market to your audience. Blogging often is the most effective way to obtain traffic to your niche marketing business site or blog.
2) Produce Articles
Write and circulate articles about your niche marketing business on topics your audience would want to read. Find online and offline magazines in which to contribute as an expert in your niche. If you submit an engaging article, it is likely your entries will be used. Whether online or offline, this form of content helps establish you as an expert to the general public.
3) Emerge as a Resource
When they need a quote about your niche, let the national and local press know that you’re a resource they can call on. You can do this in a variety of ways, such as sending email to reporters when they write about your niche, making blog comments, and using a service like HARO (Help a Reporter Out). HARO is a way that you can enroll to be a source to certified reporters on any topic you choose. There are free and paid possibilities.
4) Construct Consistent Social Media Profiles
No matter whether it’s Facebook, LinkedIn, or your blog, your social media profiles should be very consistent. You want to be very careful about contradicting who you are across accounts. Ensure that you basically say the same thing on each social media account but in unique ways according to the type of social media account. LinkedIn is more business and buttoned up, while Facebook is more social – more like an after-hours business event. Obviously, be business-like and professional on all accounts.
5) Produce Press Releases
When you do something important in your niche marketing business, whether it is writing a book, having a webinar, or doing an interview for a radio show or podcast, distribute a news release. Press releases are a great way to obtain online back links to your web site but they’re also a nice way to get in print.
6) Develop Joint Ventures with Other Professionals
A really great way to get your name out there is to develop a joint venture with another expert. Possibly you know an expert who markets to your target market but performs or creates a complementary product or service. Seek to accomplish something with that person such as a webinar, podcast show, or jointly write an instructional eBook.
Last but not least, it is necessary to work on yourself, your niche marketing business, and your practical knowledge of the area you would like to become an authority in. Malcolm Gladwell, in his bestselling book, Outliers: The Story of Success, theorized that it takes 10,000 hours to become an expert on any topic. Seek to keep learning as you become a true expert. You do not have to wait until you’ve spent 10,000 hours to start introducing yourself as an expert. By the time you are truly recognized as an expert you’ll be close if you start now.